SOUTH KOREA. Shilla Duty Free is hosting a metaverse beauty class tonight (December 2) in association with Gucci Beauty, an event the retailer described as a first for the duty-free industry.

Shilla Duty Free said the initiative broadens the spectrum of virtual beauty classes through the creation of a metaverse studio. The class will be held at Gucci Beauty Garden on the ZEP metaverse platform at 6 pm this afternoon Seoul time.

The Shilla Duty Free has opened an exclusive Gucci Garden in collaboration with ZEP. Visitors can create their own avatars to explore not only the Gucci House of Beauty, but also the garden itself. while sampling a wide selection of Gucci Beauty products.

Participants can also view beauty classes in real time, ask questions or chat with other visitors…