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The Metaverse: Using Extended Reality to Transform Your Business

Source: news.google.com

Companies in a variety of industries are tapping into the metaverse to work more efficiently and effectively, but the consumer market for this technology is still in its infancy, a panel of experts said in a Fortune conference on Wednesday. Companies looking to harness the power of extended reality (XR) should be willing to invest and experiment, they suggested.

“The metaverse is already here. It is not a passing fad; It’s no exaggeration,” Mohamed Kande, vice president of US consulting solutions co-leader and global advisory leader at PwC, said in a statement. Fortune’s CEO Initiative summit in Palm Beach on Wednesday. “For corporations, they are finding that the metaverse can be an environment where they can deliver value, not only reach more consumers but also run the business…

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