Source: news.google.com
Companies in a variety of industries are taking advantage of the metaverse to work more efficiently and effectively, but the consumer market for this technology is still in its infancy, a panel of experts said in a Fortune conference on Wednesday. Companies looking to harness the power of extended reality (XR) should be willing to invest and experiment, they suggested.
“The metaverse is already here. It is not a fad; is no exaggeration,” said Mohamed Kande, vice president of US consulting solutions co-leader and PwC global advisory leader, in Fortune’s CEO Initiative summit in Palm Beach on Wednesday. “For corporations, they are discovering that the metaverse can be an environment where they can deliver value, not only reach more consumers but also run the business…
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