Twelve years ago, companies didn’t hire social media talent, they didn’t think they needed it. But now? Businesses need social media managers and entire social media teams. The same is true for playing in the metaverse.

I believe that within the next three to five years, a minimum of 30% of the business will come from a combination of metaverse experiences and implementations of Web3 technologies (for example, artificial intelligence, virtual reality, and non-fungible tokens, or NFTs). It is essential that creative agencies (eg advertising agencies, marketing agencies, etc.) prepare how they will play a role in the metaverse now so that their clients can find them.

Related: What you need to know…