Most people still think of the metaverse as Mark Zuckerberg’s cartoon characters. Once Facebook took on the Meta moniker, the move ignited a race toward virtual reality. This Web3 space is becoming diverse in its offerings, from gamers to NFT sellers, building builders, property buyers, and practical applications that are hard to do in the real world.

In an interview with VRdirect co-founder and CEO Rolf Illenberger, he shared his vision for a more hands-on, business-focused metaverse. His group builds solutions. The…