Law firms have begun to open their doors in the Metaverse, raising questions about how the Rules of Professional Conduct will apply in this new, fully virtual context. This two-part article addresses the fundamental ethical standards that lawyers must consider when practicing in the Metaverse, primarily through the lens of the Model Rules of Professional Conduct, and suggests areas of potential change for this new environment. In Part I, we focus on the attorney-client relationship. Here, in Part II, we discuss how existing ethical rules may apply to law firms and associations in the Metaverse, as well as the concerns raised by advertising for legal services.

Supervision (Rules 5.1 and 5.3)

Under the Model Rules of Professional Conduct 5.1 and 5.3, lawyers with managerial experience…