It’s time to grab your glasses and take a look at 2022. The metaverse was a major line when it came to trends that the industry was eager to talk about. There was a flurry of experimental campaigns, from agencies hosting conferences in the metaverse to brands like Wendy’s, Fender, Mini, and even adult retailer Lovehoney. But what significant progress has actually been made? Has it proven to be an important area for brands and agencies or has it been a fluffy novelty?

Although the year has thrown up some surprising trends to divert attention, everyone who works with brands is still watching this space and trying to figure out where its potential lies. To learn more about how agencies are doing it, LBB’s Alex Reeves spoke with experts at Wunderman…