The metaverse is coming; Businesses and government agencies are already building virtual worlds to support city services, meetings and conferences, community building, and commerce. They are also offering space apps on travel, auto sales, manufacturing and architecture in what Citi predicts will be a $13 trillion market with 5 billion users by 2030.

“Just as the Internet, e-commerce, social media, smartphones, and remote computing have over the past two decades changed the way businesses operate and reach their employees and customers, organizations are now experimenting with the metaverse. because they see this as an extension of previous transformations,” says Cathy Barrera, founding economist at Prysm Group, which partners with Wharton…