franchise immersion

As entertainment companies have begun to employ greater creativity and advanced technology in Web3, NFTs have become a tool for audience engagement and franchise extension, Bitski’s Hassan said. He added that the viability of a project can vary depending on the intention. Potential projects created solely as income generators may reflect the unpredictable nature of the crypto economy. However, Web3 ventures based on fan engagement and expanding the reach of creative efforts can operate successfully regardless of market values.

AMC Networks has tapped into the metaverse to build NFT-based worlds for its “The Walking Dead” franchises and the newly released “The Immortal Universe of Anne Rice.” While these projects also include the process of purchasing collectibles, each NFT will manifest itself in…