In late 2021, Nike (NYSE: NKE) became one of the first brands to launch a metaverse store. In its first five months after its launch, Nikeland was visited by more than 7 million people around the world. Visitors to Nikeland, which is based on Roblox, can create an avatar and try on and buy virtual goods and interact with other visitors.

Meta (NASDAQ: META), the parent company of Facebook, and Jio Platforms have launched e-commerce capabilities within WhatsApp, allowing residents of India to purchase items while on the app from JioMart, an online grocery store. line.

Shopping in the metaverse may be in its infancy, and many may not understand it right now, but it represents the future of online shopping. Whether purchasing virtual goods, NFTs, or physical goods and services, brands are…