The Metaverse: You’ve heard of it. You have probably read about it. You may even be aware of how more and more companies in every industry, from software companies to luxury brands, are climbing into the metaverse. As this transition has taken place over the past year, editorials have been inundated with articles explaining what the metaverse really is. But why does the metaverse matter? And more importantly, what does it mean for the future? Will it last or will it just fade into another fad?

The metaverse is the next stage in the evolution of the existing virtual humanistic technological experience. It blurs the lines between the physical and digital worlds: a true metatechnology that enables new business models, forms of commerce, entertainment, communities and…