If you build it, they will come. But there is an exception to every rule and to every misquote from a Kevin Costner movie. The European Union is reportedly built a nearly $400,000 digital metaverse, and only 6 people attended the gala to celebrate. On Tuesday night, journalist Vincent Chadwick went to the party and found his virtual avatar almost completely alone.

the Global Gateway Metaverse launched in mid-October with the intention of becoming a “shared digital space” where people in costumes…