“Easy” is released to make Web3 more accessible and secure; Lobby Capital leads the company $14.2 million seed funding round

SAN FRANCISCO, January 10, 2023 /PRNewswire/ — Today, the easy company officially launched Easy, the world’s first social wallet. Designed with full cross-chain functionality, Easy combines beautiful user-curated profiles with engaging social discovery features to help users navigate and discover the vibrant world of Web3. Easy is also introducing Signal, the first community-sourced rating system, to protect users from scams and pervasive risks on Web3.

“Web3 is poised to fundamentally transform the Internet as we know it,” said Mike Dougherty, CEO and co-founder of The Easy Company. “But to continue driving innovation, new Web3 products must meet the needs of mainstream web users, and they must be secure. The current generation of wallets is highly technical, complex, stressful to use, and fragments users across accounts. and separate blockchains.” This opens the door for scams and can lead to costly mistakes. The lack of social and community features for discovery also makes current wallets one-dimensional.”

The company also announced the closure of its $14.2 million initial round led by Lobby Capital, Relay Ventures, 6th Man Ventures, Tapestry VC, Upside Partnership and Scribble Ventures. Seasoned angel investors from social media and Web3 also joined the round, including former heads of product and engineering at Instagram and Novi, and former executives at Airbnb, Twitter, Uber, OpenTable, Eventbrite and others.

“Most Web3 applications are crude and complex,” said david hornick, Partner, Lobby Capital. “Web3 will transform many aspects of our digital lives, but it will never reach its full potential unless developers start building apps for everyday users. When we first met the team, we were struck by the idea that browsing apps “Web3 could be easy. Beautifully designed, fun and safe all at once, and the product delivered on its promise. We’re thrilled to partner with The Easy Company to bring Web3 to the mass consumer market.”

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Designed and built by consumer web and mobile veterans from Airbnb, Disney, Apple, Microsoft, Google, Nuance and iHeartMedia, Easy is a fresh approach to wallet design, with a focus on user experience, safety and fun. Features and benefits include:

• Easy allows users to curate their personal profiles with their own beautiful NFTs and digital art from multiple wallet accounts and blockchains, personalizing the wallet experience and creating a unified and verified social identity. Users can search for other profiles and easily submit crypto and tokens to those profiles.

• Easy’s community feed allows users to discover in real time what is happening on Web3 across multiple blockchains. A blockchain-based interest graph helps users see what’s new and trending, follow their friends and favorite communities, react and comment in real time, and increase what they find interesting to share with friends.

• Easy’s community-sourced rating system, Signal, allows users to rate and flag risky transactions and services, then displays this data from Signal when users need it most, when they go online and transact. Signal helps Easy users better understand what they are transacting with and stay safe.

• Easy’s cross-chain wallet allows users to send and receive seamlessly cryptocurrency and tokens, as well as sign and transact with Web3 applications.

“Web3 and blockchain technologies will change the way we all use the internet. An internet token is emerging, where tokens are a powerful new primitive for application design, interaction models, identity, community building, production and monetization “, said. kevin swint, Co-Founder and Chief Product Officer of The Easy Company. “However, the overall user experience remains too complex and primitive for wide-scale adoption. We are building Easy to address these gaps and move from infrastructure tools to consumer products to unlock the benefits of Web3 for everyone.”

“Protocols serve products and products serve people. Web3 applications are incredibly complex from a user perspective, and the vast ecosystem of blockchains and wallets required for each is dizzying,” he said. Gary Clayton, co-founder of The Easy Company. “If we build experiences that make using Web3 as easy and safe as today’s consumer web designs, more users will come to Web3. Easy emphasizes community because our mission is to make Web3 accessible to everyone.

The beta version of Easy is available today on iOS and Android at www.easy.me.

About The Easy Company

The Easy Company is on a mission to make Web3 more accessible and secure. Its flagship app, Easy, is the first social wallet to combine beautiful user-curated profiles with engaging social discovery features, to help users navigate and discover the vibrant world of Web3. For more information, visit: https://easy.me/

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SOURCE The easy company