Source: news.google.com
The Facebook owner is hoping to score big by pushing the metaverse toward sports ahead of the 2023 tournament in France.
As the official provider of social media services for the Rugby World Cup 2023, Meta have gotten the ball rolling by stirring up excitement ahead of the tournament, opening fans’ eyes to the role technology can play in increasing their appreciation of the game.
A campaign developed by BETC Paris, Havas Play and Unit9 uses the event to showcase what the metaverse can do, with Meta leveraging its full suite of apps from Facebook to Instagram and WhatsApp to push viewers onto the pitch in virtual and augmented reality.
Olivier Apers, Creative Director of BETC Paris, commented: “It has been a pleasure working with the Meta teams on these…
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