As the cycle of metaverse hype continues and speculators seek to capitalize on the initial knowledge gap, the truth is that we are still a long way from being able to interact and participate in a fully immersive and functional digital space.

But we already have basic templates for what the metaverse can look like, in game worlds like Roblox, where young people interact through digital avatars and transition from one experience to another in a 3D environment, all of which is increasingly designed by gamers. users, in all aspects.

And with those younger audiences now growing, Roblox looks to take its experiences in the world to the next level, with new ad types and branded content experiences, and enhanced visuals, all designed to appeal to older consumers.

What is worth noting, both…