Virtual tourism is a budding trend that is gradually disrupting the old marketing tactics of the tourism (and related) industries.

According to figures compiled by Statista, the total market size of the global virtual tourism sector was estimated to be around $5 billion in 2021. Reflecting this reality, analysts forecast considerable growth in the coming years, mainly due to the technological advances in augmented reality. (AR), virtual reality (VR) and 3D modeling. According to estimates, the value of the global virtual tourism sector is projected to exceed $24 billion by the end of 2027.

Although the idea of ​​virtual tourism has been around for quite some time (like Google’s Street View, Google Earth, and The New York Times’ The Daily 360), it gained momentum during…