Source: news.google.com
Following Argentina’s tremendous victory in the 2022 FIFA World Cup, the governing body of Argentine soccer, the Argentine Football Association (AFA), is venturing into the metaverse in collaboration with metaverse platform Upland.
According to the collaboration, the Liga Profesional de Fútbol (LPF), Argentina’s professional soccer league, will be integrated by the AFA into the Upland metaverse platform.
The agreement between AFA and Upland will also include a range of digital collectibles or NFTs related to Argentine soccer, such as teams, clubs, players, tickets, highlights, historical moments, etc.
Additionally, the deal is a first for Upland as it grants sole ownership of LPF match video highlights. Upland users will also be able to launch virtual…
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