Almost from the beginning, Epic Games and its massively multiplayer game Fortnite have been linked to discussions of the metaverse, an immersive parallel online world billed as the successor to the internet. More than a video game, Fortnite is a place where people, especially young people, go to hang out with friends or maybe attend virtual concerts, such as those performed on the platform by Ariana Grande, Travis Scott and Lil Nas X.

“Fortnite isn’t the Metaverse, but nothing is closer to the Metaverse today in spirit and it’s clear how ‘game’ could eventually sustain it,” venture capitalist and metaverse theorist Matthew Ball wrote in an influential 2020 essay.

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It’s no surprise, then, that the LEGO Group partnered with Epic earlier this year to create a metaverse game…