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Tech Tracker: Chipotle tries to cause a stir in the metaverse

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Tech Tracker: Chipotle tries to cause a stir in the metaverse

Source: news.google.com

This week on Tech Tracker, we’re discussing Chipotle’s menu item debut in the metaverse alongside our tech editor, Joanna Fantozzi.

Chipotle Mexican Grill is launching its Garlic Guajillo Steak nationwide for a limited time. The launch, both in the real world and in the metaverse, marks the first time the fast-casual chain has featured a menu item on the new Web3 platform.

The new Chipotle Grill Simulator within its metaverse in Roblox is found within the brand’s Burrito Builder. Once there, players will be greeted by Chef Neville, then asked to pick out an apron and get to work. The experience begins at the griddle, where guests must perfectly grill and season as many steaks as they can before time runs out. The users…

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