Microsoft (MSFT) clings to its future in the metaverse with both hands.

Henry Bzeih, Microsoft’s chief strategy officer, said that as the world moves toward a more digital landscape, a hybrid model is likely to be the future of consumer and trade associations.

As one of the biggest technology events of the year, the International Consumer Electronics Show CES 2023 laid the groundwork for some of the biggest upcoming developments.

Microsoft’s current priority, according to Bzeih, is cross-mobility functionality to revolutionize the way customers use shopping platforms.

As an illustration, he cited how consumers buy cars today. Instead of traveling to a local dealership, users can configure colors, features,…