The tourism industry is one that has been particularly eager to embrace the Metaverse, and there’s a solid reason for that.

Virtual reality provides an efficient method for marketers to give consumers an idea of ​​what they can expect from an experience before purchasing, since most of their customers want to purchase experiences rather than items.

The well-known online travel company Booking.com conducted a survey with 24,179 participants from 32 countries. The survey results indicated that passengers had a strong interest in experiencing sites digitally before deciding on their itinerary.

43% of those who participated in the survey said unequivocally that they intended to make use of virtual reality to guide their decision-making.

About 4,574 respondents out…