Bankless Times research has shown that World Cup viewers are aware of the possibility of integrating AR/VR technologies, as well as the metaverse, with the tournament itself. These technologies are closing the gap between watching the World Cup on television and being in the stands.

When asked about a new experience they would like, 64 percent of World Cup viewers in the UK and 62 percent of US viewers expressed an interest in using the metaverse. They want something a little more interactive than just seeing it through a screen.

It seems that FIFA has listened to its viewers and has offered a partial solution. The football association has launched a metaverse ecosystem within the online video game Roblox for people to have a more immersive experience…