Wednesday 01-04-2023 09:38

A new study from “future retail agency” Outform found enthusiasm among consumer electronics buyers for researching and buying products through the metaverse. 45 percent of the 400 consumers surveyed said they believed exploring and evaluating products through the metaverse would be the future of shopping.

The research also found that items likely to become the norm in the metaverse have become paramount in informing the purchasing decisions of consumer electronics buyers. 79 percent said they were willing to use in-store augmented reality tools to explore and evaluate…