Users can enroll, so to speak, through this website. The curriculum includes deep dive lectures on how to analyze various types of information, and successful completion of the course awards an NFT diploma. (A BS at spotting BS, they say.) Extras include QR codes for free Steak-umm, plus avatar apparel like T-shirts, school crests, and boxheads. (No kidding though. That’s how you know it’s just a virtual campus.)

“Steak-umm has broken before by being realistic about serious issues, plus we’ve made a name for the brand by helping to combat misinformation on Web 2.0 and social media,” agency president Dooley Tombras tells Muse. So we knew it was our time to act.”

That’s noble, for sure. But…