The American multinational chain of coffee shops and roasters Starbucks has introduced its Non-Fungible Token (NFT) and Web3.0 program called Starbucks Odyssey.

The NFT project is branded as a unique variation on its current loyalty program where customers earn ‘Stars’ which they can redeem for free drinks at its outlets.

While Odyssey will allow users to earn rewards, Starbucks said it would be a more revered and valuable gift than the usual Star program giveaways. The Odyssey program is powered by NFTs, which can be purchased almost seamlessly from the cafe’s wallet app. .

Unlike the usual complexities associated with NFT-related projects, Starbucks said users would be able to purchase NFTs through their payment cards. A bundled price will be offered and buyers won’t have to worry about things like gas fees.

The Starbucks Odyssey program can provide its users with an exclusive experience, including invitations to exclusive resorts. The design of the Web3.0 program is designed so that users can earn the associated NFTs by completing tasks in addition to purchasing them.

“There will be many ways for people to win [rewards] without having to spend a lot of money,” says Brady Brewer, Starbucks CMO. “We want this to be super easy and accessible. There will be plenty of everyday experiences customers can earn, like virtual classes or access to limited-edition merchandise, for example. The range of experiences will be quite wide and very accessible.”

The company said it explored various blockchain protocols to float the Odyssey program, leveraging Blockchain, Ethereum’s layer 2 scaling solution. Starbucks said that Polygon’s energy efficiency compared to its peers is a positive advantage that is complemented by its fast and low-cost transactions.

Many brands are moving into the Web3 space to offer unique experiences to their customers. While the move is becoming a trend now, Starbucks said its Odyssey program is special and not a side experiment like the one other brands are tapping into.

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