Spitfire Homes has launched a pilot home and client suite in the metaverse.

Using virtual reality technology, Spitfire has developed a concept that allows customers to experience an immersive tour of Spitfire’s new home range even before it has been built.

Clients will be able to view Spitfire’s newest off-plan property, Dovecliff, a new three-bedroom detached property managed by a Spitfire Homes representative.

Mark Swaddle, Spitfire Homes Senior Marketing Manager, said: “At Spitfire Homes, we like to think outside the box about how we can engage with our customers in new and exciting ways. We understand that it can be difficult to envision new homes off-plan, and tapping into the metaverse is one way to help overcome this.

“This new immersive technology…