With immersive being the new in-person engagement monetization company, Source Digital has partnered with virtual experience technology provider Sansar to introduce what it calls the world’s first smart TV metaverse experience.

The Sansar app powered by Source is credited with being the world’s first convenient and easy-to-use app of metaverse capabilities on connected LG devices, bringing the immersive power of Sansar’s metaverse to viewers anywhere, anytime, and anywhere. offers access to the dual world of 2D/3D Events, tailored to the specific interests of the viewer. Viewers can join a live-action concert or sporting event on LG TVs and then, at any time during the event, switch to the 3D metaverse with the click of a button or tap of a finger.

The product is exclusively available…