The metaverse is the future of not only the Internet, but also the way people interact in virtual space. Whether it’s friends sharing an experience across the ocean, audiences enjoying a live event, or consumers exploring a brand’s offerings, the metaverse is where it’s going to happen.

But the metaverse isn’t just for mega brands like Walmart. As with web 2.0, there is room for everyone, and barriers to entry can be as low or as high as budgets allow and marketing objectives require.

Rather than get bogged down in terminology or technology, brands should think about how they appear in the metaverse. And most importantly, how can they create immersive and valuable experiences for audiences (yes, audiences, not customers). And, you guessed it…