quick shot:

• Sotheby’s wants to establish itself as a destination for web3 education and thought leadership.
• The virtual program is designed for professionals working in the art, design, luxury, fashion, sports and lifestyle sectors who want to master the fundamentals of web3.
• Registration for The Metaversity for Creative Business Leaders opens in January 2023.

Sotheby’s Institute today announced the launch of The Metaversity for Creative Business Leaders, an 8-week virtual program dedicated to upskilling creative and cultural business professionals in the fundamentals of Web3 technology.

The program signals Sotheby’s desire to establish itself as a destination for web3 education and thought leadership. Drawing on research from Sotheby’s Institute faculty, the program offers case studies of global brand leaders at Sotheby’s, Tiffany, Nike, Gucci and more, as well as insights from cryptography and blockchain experts examining web3 technology through a cultural and creative lens.

It is designed for creative business leaders, brand managers and entrepreneurs working in the arts, design, luxury, fashion, sports, lifestyle and other creative fields who want to identify new business models, products, partnerships and opportunities at Web3 that will help advance their careers.

“Accelerating developments in blockchain, cryptocurrency, NFTs, and the metaverse continue to reinvent our understanding of material culture and how cultural objects and consumer goods are produced, consumed, and traded,” says Sotheby’s Institute faculty member and designer of the Metaversity programme, Gareth Fletcher, whose current research explores the integration of traditional market processes within web3.

“Being informed and responsive to these developments now forms an essential part of the skill set for creative industry professionals, and our Metaversity will be a hub for those seeking to learn, incubate ideas, and bring innovation to their workplace or business.” he added.

The Metaversity program will also provide students with a space to work on new ideas and develop projects in an accelerator-like environment. Program highlights include a free, self-paced starter course on Web3 Fundamentals open to the public, case studies of top brands innovating with blockchain technology, mentor matching, business plan development, and grooming. of presentations.

After the program, Metaversity students will graduate with new knowledge of how to interact with web3 technology, ideas for new web3-enabled products or businesses, a formal business plan, and a professional network of experts and colleagues working in the space.

Registration for The Metaversity for Creative Business Leaders opens in January 2023. Interested participants can join the waiting list on the Sotheby’s Metaversity website.

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