The UK soccer Premier League is about to sign a £30m ($34m) a year deal with web3 fantasy sports platform NFT Sorare, Sky News reported last night. Sorare sells NFTs of static images of players used as part of a selection of fantasy sports teams. The major soccer teams have a call today to discuss the deal.

The news confirmed that the Premier League had originally struck deals with ConsenSys for still image NFTs and with Dapper Labs, presumably for video moment NFTs. Dapper provides video moment platforms for the NBA, NFL, UFC and La Liga.

Earlier this year, Sorare and Candy Digital were left out of final consideration. However, following the collapse of cryptocurrencies and the drastic drop in NFT prices, Sky News claims that ConsenSys attempted to renegotiate their deal, prompting the Premier League to reopen talks with Sorare. However, the fantasy sports startup was recently investigated by the UK Gambling Commission.

The Premier League has suffered from not committing to deals sooner. Earlier this year, the rights’ worth over four years was estimated at between £220m and £434m.

While ConsenSys has a wide range of web3 interests, Sorare focuses entirely on fantasy sports. The French company raised $680 million Series B financing led by Softbank. Although ConsenSys raised a similar amount ($650 million) in two funding rounds in late 2021 and early 2022.

Sorare started by signing individual football clubs, including from the Premier League, and now has contracts with numerous leagues. A Premier League deal would mean Sorare has a number of football leagues in addition to his deals with La Liga, the Bundesliga, Serie A and MLS.

The French startup has now expanded beyond soccer, following deals with the MLB and NBA and rumors of a PGA Tour collaboration.

The NBA game launched last week, signing up 100,000 new and existing Sorare players, 90% of whom are outside the United States. That’s consistent with its MLB Sorare game, where 85% of the 400,000 players are outside the US.