Sony builds amazing virtual worlds for its PlayStation games, and now the company is starting to get into metaverse world-building more seriously, too. At CES 2023, the company showed a brief look at a metaverse experience it’s building with Manchester City soccer club. But so far, Sony apparently isn’t bringing the same high-quality, must-play approach it’s known for to this soccer-centric hangout.

The experience, which Sony and Manchester City call a “proof of concept”, will allow fans to take part in activities in a virtual version of the team’s Etihad Stadium with their own personalized avatars. In clips from an official video, the virtual avatars run around the stadium and on the pitch itself, occasionally dancing and celebrating together. Avatars, 3D images and…