Hershey Philippines, Inc. has ventured into the metaverse with the release of ‘Hersheyverse’. With this, Hershey aims to create an experience that helps the brand connect with Gen-Z consumers during the holiday season.

This innovative experience gives people a new way to interact with the world-famous chocolate brand. The brand will offer quests, discounts, interactions, engaging scenery and an exclusive Hersheyverse wearable to provide consumers with a complete and immersive brand experience during the holidays.

Herjit Bhalla, Vice President, Hershey AEMEA and India, said: “Hersheyverse is an experience of all Hershey products in one digital space. As a digitally cutting edge brand, at Hershey we want to familiarize our consumers with our products through…