SK Telecom (SKT) has signed an agreement with operator e& to bring its knowledge of the metaverse to the Middle East, a collaboration that will include building a platform based on consumer demands.

The duo signed a Memorandum of Understanding covering the promotion of the metaverse in electronic markets as well, with Saudi Arabia and the United Arab Emirates identified as countries with particularly strong potential.

Its potential setup would involve SKT adapting metaverse services based on e& insights.

The companies plan to localize the metaverse according to the traditions and cultures of the region, incorporating iconic landmarks and appropriate avatars.

e& launched a metaverse platform in partnership with device maker HTC earlier this week.

“We look forward to delivering new and differentiated metaverse experiences to customers in the…