Report reveals how US consumers will buy, share and interact with brands in virtual environments, how today’s marketers plan to deliver exceptional experiences

• Nearly all consumers (87%) say the metaverse will play a big role in how they shop and interact with brands.
• Four in five consumers (79%) expect to spend more time in the metaverse than on social media apps like Facebook and Instagram.
• Three in four marketers (69%) plan to create experiences in metaverse-like environments in 2023. Of those, half (48%) plan to spend up to a quarter (10-25%) of their marketing budgets on experiences of metaverse.

SAN FRANCISCO, October 19, 2022 /PRNewswire/ — Although technology is still evolving, the metaverse is a new frontier for marketers, and recent data shows that consumers…