This of rigor for any company to talk about the metaverse these days, but for German engineering firm Siemens, it’s becoming something of a crusade. Following its announcement of a collaboration with Nvidia in June of this year to “enable the industrial metaverse,” Siemens now appears to have done it all.

“We’re not claiming we know what the metaverse is, but we have an idea of ​​what it could be and want to shape it,” says Peter Korte, Siemens’ chief technology and strategy officer, speaking from the company’s Siemensstadt industrial office. complex in Berlin.

Korte is a skilled operator and he is smart. He knows that if Siemens can plant a flag in this space soon enough, it will only add to the business’s own transformation plans to become more digital,…