Consumers in India are getting more options for a digital shopping experience as leading local e-commerce platforms increasingly experiment with blockchain and Metaverse.

Indian shoppers can try products from brands like Puma and Nivea in the gamified and interactive metaverse. That’s thanks to local e-commerce giant Flipkart, which launched a metaverse space for consumers to discover products in a photorealistic virtual store and destination.

Flipkart officially announced the launch of Flipverse on October 17, with the aim of uniting the best of the online and offline shopping experience.

Developed in collaboration with the Polygon-incubated eDAO organization, Flipverse allows shoppers to create a metaverse avatar for shopping in a virtual world, with the intention of bringing customers closer to their favorite…