Quick shot:

• Shemaroo has joined the metaverse race with an immersive cinematic experience.
• The Indian entertainment company boasts of being the first to open a cinema in Decentraland.
• The company has teamed up with metaverse consultancy Filmrare to launch “Shemaroo Theatre.”

Shemaroo Entertainment has launched its web3 campaign with an immersive cinematic experience on one of the major metaverse platforms, Decentraland.

The Indian entertainment and media conglomerate has teamed up with metaverse development and consulting company, Filmrare, to open an immersive cinema called “Shemaroo Theatre.”

According to Shemaroo, this “first of its kind” cinematic experience is a great opportunity for the company as it creates an avenue to deliver the best Bollywood entertainment…