Samsung is globally popular for its wide variety of electronic products and the market leader for mobile phones and smartphones. Recently, the company announced that it will invest a sum of $35 million in programs related to the metaverse.

Samsung announced that the company plans to invest $35 million in metaverse initiatives targeting customers in Latin America.

Anita Caerols, director of marketing and corporate citizenship of Samsung Electronics Chile explained the reason behind this virtual reality push for the company.

Anita stated “At Samsung we believe that the metaverse is a concrete commitment to connect with young consumers. That is why we are investing more than US$35 million in initiatives that cover all of Latam”.

Although Anita assumes that fully immersive platforms…