[Courtesy of Samsung Electronics]

SEOUL — Samsung Electronics has opened a metaverse-based home decoration service for customers who want to experience home appliances in a virtual home similar to their real home. After trying products in the virtual world, consumers can immediately buy them in a shopping mall.

Bespoke Home Meta is a 3D retail experience service that upgraded various types of houses and kitchens. The platform offers five houses, three kitchens and four interior styles. Users can explore different styles before purchasing products. The platform incorporates artificial intelligence that suggests the best matching colors for refrigerators.

Samsung Electronics made the platform at the Today House, a popular home…