Samsung, the Korean electronics giant, has revealed that it is currently investing over $35 million in metaverse initiatives for the Latam audience. The goal behind this move is to help the brand attract and connect with younger audiences, as part of its growth marketing strategy and digital drive.

Samsung Metaverse Push in Latam

Many companies have begun to place their products and brands in the metaverse, viewing it as an important part of their marketing strategy. Samsung, one of the world’s largest electronics companies, recently revealed that it is investing more than $35 million in metaverse initiatives targeting Latam customers.

In an article published on December 20, Anita Caerols, Samsung’s director of marketing and corporate citizenship…