Recently, one of the largest electronics companies in the world, Samsung, said that it would spend more than 35 million dollars in metaverse projects that are aimed at customers in the Latin American region.

This move is made as part of the brand’s continued digital push and growth marketing plan, and its primary goal is to facilitate the brand’s ability to attract and engage with younger people. Samsung is known for its constant efforts to foster innovative technological advances.

The goals of Samsung Electronics’ recent virtual reality push were detailed in a December 20 article by Anita Caerols, the firm’s director of marketing and corporate citizenship in Chile. In her words:

At Samsung we believe that the metaverse is a concrete bet…