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(Kitco News) – Swiss luxury watchmaker Rolex is looking to get into the Metaverse game, as evidenced by a recent trademark filing related to cryptocurrencies, non-fungible tokens (NFTs) and virtual goods.

Details of the trademark application that Rolex filed with the United States Patent and Trademark Office (USPTO) were tweeted by patent and trademark attorney Michael Kondoudis and indicate that the luxury watchmaker has extensive plans for its brand in the Metaverse.

According to the data provided, the trademark application with serial number 97655284 was registered on…