Roblox outlined a vision for the future of its busy social gaming platform on Friday, gradually ushering its community into a new era that might not always look like what came before.

At RDC, its annual developer event, the company highlighted new features designed to improve the platform, with a focus on expanding the platform to deliver more sophisticated experiences to age groups beyond the 13-and-under crowd that it has been for years. Long your bread and butter. Roblox will now implement age guidelines to draw clear lines between content that is appropriate for all users, those ages nine and older, or just those 13 and older.

Some new experiences, such as interactive video ads and portals that transport the user to a branded experience, will be limited to older ones…