Roblox (*13*) to advertise to players ages 13 and up in the metaverse

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Roblox (13) to advertise to players ages 13 and up in the metaverse

w3badmin

September 26, 2022

Roblox (*13*) to advertise to players ages 13 and up in the metaverse

Source: www.washingtonpost.com

Roblox, the online gaming platform with metaverse ambitions targeting tweens, introduces a host of new features aimed at making their experiences more age-appropriate and profitable for the business. In the coming weeks, Roblox will introduce age guidelines for individual experiences or games, chief product officer Manuel Bronstein said, helping its 52 million daily users better navigate games hosted on the site. Games will be marked as appropriate for all ages, suitable for ages 9+ or 13+.

“Our platform is getting old now,” Bronstein said. “More than 50 percent of our users are over the age of 13, and our fastest growing demographic is 17-24 year olds. So it makes sense for people to have control over the experiences they’re going to access.”