EXCLUSIVE: Web3’s media and entertainment firm Doodles is set to acquire transatlantic animation studio Golden Wolf.

Doodles began as a series of character-based digital collectibles created by artist Burnt Toast in October 2021 and has grown into a franchise of animation, games, merchandise, music, and live events. Now it’s pushing more into original content with the acquisition of Golden Wolf.

The deal, whose financial terms were not disclosed, will close in the coming weeks. Upon completion, the Golden Wolf team will join Doodles. Golden Wolf CEO and founder Ingi Erlingsson will become Doodles’ chief content officer, but will continue to oversee and operate Golden Wolf’s offices in London and New York.

Additionally, Doodles will leverage Golden Wolf’s strategic partnership with creative studio Psyop to launch a joint venture, Active Ingredient. This will aim to “reinvent storytelling and the tools used to bring it to life” using advances in AI and blockchain technology to create tools and techniques for brands, filmmakers, and producers.

As part of the deal, Psyop will invest in Doodles, which has Pharrell Williams on its board.

Golden Wolf is known for producing ancillary content for the Adult Swim animated series. rick and morty and advertises his style as “living in the space between irreverent humor, intensely dynamic action, and psychedelia.” He has also created content for Disney, Illumination, Nike, and Facebook, among others, and is driving the development of longer-form original content.

An initial project will see Burnt Toast and Golden Wolf collaborate on “original narrative content” and development of Doodles’ characters and story. This could encompass original series, video games, and product marketing assets.

“This partnership will unlock unlimited potential within each of our businesses, accelerating our goal to redefine entertainment through compelling storytelling and worlds,” said Erlingsson.

“Web3 is powering a new generation of collecting, fandom and consumer mindset,” said Julian Holguin, CEO of Doodles. “This investment is a move that advances our strategic priorities of creating world-class content, leveraging technology to incubate new formats, and ultimately bringing joy to millions of people around the world.”

Holguin told Deadline that Doodles was “in talks with various traditional media companies and creatives/producers to do a show.”

He added: “Golden Wolf will always produce content that is distributed via social channels for Doodles and we are already in the process of developing longer form content, and will incubate new IPs, some in partnership with well established Hollywood creatives. Some of these initiatives will lead with Web3 and some will not”.

Golden Wolf will also continue service work for other brands and companies.