If we were to boil down the restaurant industry in 2022 to a few buzzwords, one of them would definitely be the metaverse. While a large percentage of consumers still have no idea what the metaverse is or how to access it, restaurants are increasingly betting on the future of brand engagement opportunities available in VR.

In 2022, most major American brands, inside and outside the restaurant industry, filed for trademarks within the metaverse. That way, even if they didn’t intend to set up shop on the Web3-verse, they could still protect their brand from imitators. But while some brands have yet to do anything with their copyrights, others have created virtual worlds. From being able to play interactive games with Chipotle and…