He and fellow influencer Davinci Jeremie discussed strategies that can be used to be successful when leveraging influencer marketing.

Social media influencer and co-founder of influencer marketing agency GenGrowth KevinWeb3 spoke on a panel about marketing and how to become an influencer marketer. He was joined on the panel by another top crypto-influencer, Davinci Jeremie, who became famous for posting a YouTube video telling people to buy bitcoins in 2013. The event was hosted by Dr. Brandon Chicostky and took held at the Hilton hotel in Malta. During the panel, KevinWeb3 and Davinci discussed the different strategies that businesses and influencers can use to run successful marketing campaigns and how to have a successful career as an influencer marketer. The influencer marketing industry is estimated to be worth more than $16.4 billion, according to Oberlo, so the stakes are high. KevinWeb3 talked about how he has to wear many hats to cater to different audiences and how all of his clients’ marketing campaigns are unique because they all have different goals. Given this variation in goals, GenGrowth Marketing uses a simple yet effective four-step process to create the best marketing campaigns for all clients that are perfectly tailored to their clients’ needs. Despite market conditions, GenGrowth Marketing has been able to provide its clients with successful data-driven campaigns and continues to strive to be the best influencer marketing agency by 2023.

During the panel, Kevin and Davinci were asked how brands can transition their audience from web2 to web3 concepts. Kevin talked about keeping things simple by creating easy-to-digest content and then developing it. Davinci Jeremie agreed, saying that he always asks his personal videographer if he has understood the concepts of the video and that he will redo the video from scratch if he hasn’t. Responding to a question about the importance of relationships with other influencers and how they could benefit his clients, Kevin said, “Every influencer is different, and for that reason, you serve a different audience. For example, Davinci and I are in the crypto space, but you have a different audience than I do, geographically or linguistically speaking. For that reason, collaborating on a marketing campaign with another influencer can be a huge advantage if done right. One thing among many to do though. What to make sure is that the audiences don’t overlap too much because you don’t want to waste money.If Davinci and I have the same audience, it would be a waste of resources to use your marketing budget entirely on both, since you could get more effective results by finding another influencer who has a different audience”. It’s important to remember that marketing campaigns have limited funds, and Kevin stressed the importance of making everything count by not wasting marketing funds on overlapping audiences, something many people don’t consider. In a post-panel interview, Kevin said: “No one would pay to put two billboards in the same room, so we apply the same principle by digging deep into our influencer analytics to avoid wasting marketing funds.”

Being an influencer himself, KevinWeb3 spoke about the importance of a data-driven approach to influencer metrics and how it should be known and used to your advantage during a marketing campaign. “Our marketing agency, GenGrowth, makes sure they know all the KPIs.” GenGrowth is clearly a marketing agency that focuses on treating every marketing campaign as its own and with over 200 clients in 2022 alone, its credibility has undoubtedly grown rapidly. GenGrowth is focused on building an ecosystem that gives its clients not only the tools they need to succeed, but also the roadmap and execution to get to the bottom line.

About the company

GenGrowth is a large-scale marketing agency specializing in influencer marketing with a track record of generating real brand growth.

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