Once again, Ralph Lauren is making big strides into the metaverse (with really nice loafers). This time, they are launching a partnership with Fortnite.

Fortnite and Ralph Lauren may seem like an unlikely pairing. Ralph Lauren is famous for its old-world classics like boat necks, polo shirts, and cashmere sweaters. But whether anyone fully understands it or not, the metaverse is here, and all of us, including brands, can opt out or accept it. Ralph Lauren chooses the latest, and not only reluctantly accepts the changes of time, but is inspired by the future.

In fact, the company is so inspired Ralph Lauren to create a new logo with Fortnite, marking the first time the company has redesigned the Polo Pony logo in its 55-year history. Ralph Lauren will also be the…