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announces work with Publicis and Dentsu, Advisors Actor Adrian Grenieractivist Chelsea Miller and former Lyft executive Mike Masserman
THE ANGELS, January 26, 2023 /PRNewswire/ — ValuesCo (www.valores.co), a Web3 startup powering community-driven rewards ecosystems forever, has closed a $2.7 million round seed. With the climate crisis, rising inequality, and hyperpolarization, 83% of millennials and Gen Z want brands to align with their values (5WPR Consumer Culture Report 2020). ValuesCo is enabling a collaborative future for brands, creators and nonprofits to co-create social and environmental impact with their audiences. The platform transforms marketing and community engagement into engaging experiences that drive measurable impact. “I started ValuesCo to empower young people to feel more active and understand that grassroots solutions to the world’s biggest challenges are possible,” he says. Co-founder and CEO Andrew Berkowitz.
ValuesCo (formerly social stack) has been used by the water sports brand Starboard to incentivize the cleanup of 770,000 pounds of ocean plastic, afrofuturoDAO lead $1.1 million to the preservation of African history, Christie’s to launch a social token experience, and the first two nonprofits to launch rewards tokens: founded by Gen Z OneUpAction debuted in billie eilish2022 tour.
The startup has started working with global ad holdings. Publicis Group Y dentsu in customer concepts and projects. 43 of the top 100 brands (Interbrand Best Global Brands 2022) have entered Web3, including nike and reddit – with loyalty being the most common use case. Learning about this technology by taking advantage of it to create connection and community has become standard. However, brand purpose has not been a central component, although acting on and communicating purpose has skyrocketed in recent years.
Investors in the round include major Web3 funds, including Flori Ventures, metaweb companies, OWN Fundand angels like Zeal President Rene Reinsberg and entrepreneur Richard Spanton Jr.. ValuesCo has hired key strategic advisors such as the actor and the UN Goodwill Ambassador Adrian GrenierGen Z activist and Muhammad Ali Foundation 21st Year Humanitarian Fellow chelsea millerFormer Director of Global Policy and Social Impact at Lyft Mike Massermanand philosopher and author of sacred economy Charles Eisenstein.
“I am honored to join ValuesCo as an advisor: creating blockchain tools that are easy to use and align the exchange of monetary value with real human value, are the foundation of an inclusive Web3,” he says Adrian GrenieA. “The team’s mission is fully aligned with my personal values.”
ValuesCo focuses on various gaps in Web3: education, consumer adoption of Web3 wallets, hands-on support required to launch a social fileand the impact in the real world. New paradigms of communities will emerge this decade through the enabling technology of Web3, and ValuesCo is committed to guiding brands, nonprofits, and creators to build with purpose.
Values disrupt rewards and loyalty and the experience economy with purpose-driven activations and communities. Missions allow brands to enter Web3 without directly interacting with the blockchain.
He values application it enables reward ecosystems for communities and limited-time activations launched by brands. Values empowers communities to design and launch a social token without coding or blockchain knowledge. Community members create wallets instantly with phone/email login and earn tokens by completing actions and submitting proof via photos/social media, scanning QR codes and more. Tokens are redeemed for rewards such as merchandise, experiences, and digital collectibles.
Starboard customers have participated in beach cleanups and purchased verified products to earn brand tokens that can be redeemed for trees planted, discounts, and merchandise.
Today, the company presents its new product. Missions to drive shared purpose activations where brands and consumers embark on journeys together. The missions call on brands to champion impact goals achieved through community action. “Corporations have largely not built avenues to incentivize their communities to contribute to ESG performance,” he says. justin markellValuesCo Strategy Director “It’s time for change where consumers help fulfill a shared purpose with their actions and bring about exponential change.”
With Missions, brands fund a pool of rewards and invite partners, including nonprofits and creators at ValuesCo, while unlocking the storytelling potential of metaverse. He positive climate the app is built on Ethereal, Polygon Y zeal.
Over the past year, ValuesCo has established itself as a leader in the Web3 community space, empowering its communities to receive $2 million in funding blockchain grants, including his own $350,000 grant fund, backed by Celo and its Climate Collective. Released tokens for BridgingTheGap Ventureswhat calls World Health Organization & pitbull collaborators and renowned DJ/activist BLOND: WEIGHT‘s goodbye plastic Foundation. afrofuturoDAOthe first community in ValuesCo, announces a $1.65 million grant of He HBAR Foundation, and the launch of its app for museums and cultural institutions. The DAO is a collective of African creators that monetizes and digitizes art and historical archives to improve the continent.
The name reflects the organization’s belief that society must realign economic value with values to create a just and regenerative future. “Value” in Latin is worth, or importance of something. “Co” is together. “Web3 enables new means of exchange, but we are looking for something deeper: helping communities create value together.” Berkowitz Explain. “By providing tools that align value with values through action, we see Web3 as a way to power thousands of experiments that incentivize positive behavior through new forms of rewards and shared ownership.”
About ValuesCo – https://values.co/
ValuesCo is a climate-positive Web3 technology and expertise company powering rewards ecosystems forever. Brands, nonprofits, and creators use our tools to inspire action that aligns value with values for the next generation. Founded and led by Millennials and Gen Zs, we believe a thriving world is achieved through radical collaboration, access, and fun. ValuesCo is a member of 1% for the Planet.
About Publicis Groupe – https://www.publicisgroupe.com/
Founded in 1926 and headquartered in Paris, Publics is the third largest communications group in the world. Through a powerful alchemy of creativity and technology, we are driving business transformation across the entire value chain. Clients include Walmart, Verizon, Disney and Visa.
about dentsu – https://www.dentsu.com/
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. With a people-centric approach to business transformation, dentsu combines Japanese innovation with a diverse global perspective to drive customer growth and shape society.
About Zeal – https://celo.org/
Celo is a carbon negative blockchain. It started with the intention of becoming the first carbon neutral platform by contributing offsets via network protocol, making the resources that feed it carbon negative from the start. To date, Celo has offset more than 2,285 tons of carbon through its work with Project Wren. It is equal to the CO2 absorbed by 320,000 pine trees during one year. It’s enough to make Celo 8 times carbon negative by Wren’s estimates.
Contact:
Andrew Berkowitz
andrew@valores.co
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SOURCE ValuesCo
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