On September 7, Puma, one of the world’s leading sports brands, announced the launch of “Black Station”, its first interactive metaverse experience, during New York Fashion Week.

According to the company’s press release, Black Station will become “a dynamic destination to visit”, where Puma users will be able to connect in an immersive and interactive way to enjoy the brand’s NFTs, mainly related to sporting goods.

Puma revives its creative journey

Adam Petrick, PUMA Brand Director, said: “Twenty years ago, Black Station was the home of PUMA.” Black Station allowed PUMA to showcase its most innovative designs, thus reviving the website to celebrate its commitment to innovation.

“Given the limits we are pushing from a…